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Branding & 
Web Design

Visionary Ideas For Visionary Humans

Crafting human-centric design
for the modern world.

The Concept
Creative Studio

We're a design studio located just outside London, but our work extends globally. We create beautiful brand identities and websites for wonderful humans.

The Concept was founded in 2012 by Jamie Marsden with the aim of creating brand experiences that leave a lasting impression. We combine the creative intricacies of a branding studio with the technical ability of a digital agency, answering visual problems in a way that consumers love to see. By collaborating with good humans who share our values, and using the latest modern technologies to turn ideas into experiences, we help our visionary clients to thrive.

This is how we can help you.

The Process

DESIGN TO DELIVERY
IN 5 simple steps

+01 DISCOVER

It all starts with a conversation. This is the chance for us to focus minds and understand what it is you need. We work with you to oversee a full brand review, discovering which areas of your brand are working and which areas require attention. This early dialogue is crucial to building a working relationship that ensures we know where you want to take your brand.

+02 DEFINE

With this information gathered we now put together a package of creative options required to achieve your goals. These will cover the areas of attention discovered in the brand review. Now we have agreed what brand services you need, we can give you a comprehensive costing, broken down for each service you require. Once we have the project costs agreed we can start on bringing your brand to life.

+03 CREATE

With budgets agreed and contracts signed, we examine the scope of work in more detail, build a schedule and put together a bespoke team for each of your creative requirements. Once this is in place and agreed by all parties, we start the creative process.

+04 REVIEW

We like to involve you as much as possible at each stage of the creative, this ensures that we are hitting the brief to your satisfaction but also allows you to input your ideas at relevant stages of development. We want to create something brilliant and make sure that you are happy, so building in a series of comprehensive review rounds is crucial.

+05 APPLY

We will now help and advise on the best way to implement your new creative across multi-channels, maximising your  ROI. Once we have delivered the tools, templates and guidance to support you with your brand, we can hand the project over to you.

However, we never just leave you a with finished piece of creative. Our aim is to have happy clients who come back to us again, that's why we offer on-going support and consultation to refine your brand to gain better results.

Whether you want some tweaks to the existing project or need something new, we are happy to be the guardians of your brand in an on-going consultancy capacity. Our aim is to make your brand fluid, relevant and something that continues to resonate with your audience.

01

What we do

We are passionate about what we do and always start our creative process with the end user in mind. Crafting each project in a way that develops a style which will resonate with an audience, and connect on a deeper, more human level.

Brand Identity

Brand Guidelines

Logos & Brand Marks

Graphic Design

Web Design

Webflow Development

UI/UX

3D Modelling

Print Design

Packaging Design

Wayfinding & Signage

Art Direction

02

Who we work with

Our clients range from solo entrepreneurs and start-ups, through to globally recognised brands, and our collaborative spirit has meant we’ve worked with brands all over the world, from LA to London, Gothenburg to Kyrgyzstan, New York to New Zealand.

Aga Khan Foundation

Barclays

BBDO

Belstaff

Crate & Barrel

Gino D'Acampo

Grey

Mazda

Mutt Motorcycles

Triumph

Virgin Media

Volvo

03

How we do it

Our tried and tested process is simple, clear and transparent and is aimed at making it as easy as possible for you to walk away with best possible solution that suits your needs.

01. DISCOVER

It all starts with a conversation. This is the chance for us to focus minds and understand what it is you need. We work with you to discover which areas of your brand are working and which areas require attention. This early dialogue is crucial to building a working relationship that ensures we know where you want to take your brand.
It all starts with a conversation. This is the chance for us to focus minds and understand what it is you need. We work with you to oversee a full brand review, discovering which areas of your brand are working and which areas require attention. This early dialogue is crucial to building a working relationship that ensures we know where you want to take your brand.

02. DEFINE

With this information gathered and contracts and cost agreed, we put together a package of creative options required to achieve your goals. These will cover the areas of attention discovered in the discovery session. Now we have agreed what brand services you need, we can start on bringing your brand to life.
With this information gathered we now put together a package of creative options required to achieve your goals. These will cover the areas of attention discovered in the brand review. Now we have agreed what brand services you need, we can give you a comprehensive costing, broken down for each service you require. Once we have the project costs agreed we can start on bringing your brand to life.

03. DESIGN

The part we love. We examine the scope of work in more detail, build a schedule and put together a bespoke team for each of your creative requirements. Once this is in place and agreed by all parties, we start the creative process. We like to involve you as much as possible in the design process, so we build in a series of comprehensive amend rounds where we discuss and review progress together to ensure everything is going in the direction that is best for your brand.
With budgets agreed and contracts signed, we examine the scope of work in more detail, build a schedule and put together a bespoke team for each of your creative requirements. Once this is in place and agreed by all parties, we start the creative process.

04. DELIVER

With the project completed and files delivered, we don’t just leave you a with finished piece of work. Our aim is to have happy clients who come back to us again, that's why we offer on-going support and consultation to refine your brand to gain better results. Whether you want some tweaks to the existing project or need something new, we are happy to be the guardians of your brand in an on-going consultancy capacity. Our aim is to make your brand fluid, relevant and something that continues to resonate with your audience.
We like to involve you as much as possible at each stage of the creative, this ensures that we are hitting the brief to your satisfaction but also allows you to input your ideas at relevant stages of development. We want to create something brilliant and make sure that you are happy, so building in a series of comprehensive review rounds is crucial.

We will now help and advise on the best way to implement your new creative across multi-channels, maximising your  ROI. Once we have delivered the tools, templates and guidance to support you with your brand, we can hand the project over to you.

However, we never just leave you a with finished piece of creative. Our aim is to have happy clients who come back to us again, that's why we offer on-going support and consultation to refine your brand to gain better results.

Whether you want some tweaks to the existing project or need something new, we are happy to be the guardians of your brand in an on-going consultancy capacity. Our aim is to make your brand fluid, relevant and something that continues to resonate with your audience.

03

How we do it

Design to delivery in 4 simple steps. Design to delivery in 4 simple steps.Design to delivery in 4 simple steps.Design to delivery in 4 simple steps.

01 DISCOVER

It all starts with a conversation. This is the chance for us to focus minds and understand what it is you need. We work with you to oversee a full brand review, discovering which areas of your brand are working and which areas require attention. This early dialogue is crucial to building a working relationship that ensures we know where you want to take your brand.

02 DEFINE

With this information gathered we now put together a package of creative options required to achieve your goals. These will cover the areas of attention discovered in the brand review. Now we have agreed what brand services you need, we can give you a comprehensive costing, broken down for each service you require. Once we have the project costs agreed we can start on bringing your brand to life.

03 CREATE

With budgets agreed and contracts signed, we examine the scope of work in more detail, build a schedule and put together a bespoke team for each of your creative requirements. Once this is in place and agreed by all parties, we start the creative process.

04 REVIEW

We like to involve you as much as possible at each stage of the creative, this ensures that we are hitting the brief to your satisfaction but also allows you to input your ideas at relevant stages of development. We want to create something brilliant and make sure that you are happy, so building in a series of comprehensive review rounds is crucial.

05 APPLY

We will now help and advise on the best way to implement your new creative across multi-channels, maximising your  ROI. Once we have delivered the tools, templates and guidance to support you with your brand, we can hand the project over to you.

However, we never just leave you a with finished piece of creative. Our aim is to have happy clients who come back to us again, that's why we offer on-going support and consultation to refine your brand to gain better results.

Whether you want some tweaks to the existing project or need something new, we are happy to be the guardians of your brand in an on-going consultancy capacity. Our aim is to make your brand fluid, relevant and something that continues to resonate with your audience.

What They Say About Us

01

I’ve truly enjoyed working with Jamie and his team. Their support and contribution to Volvo, really has made a difference!

Helene Axellsson, Global Marketing Director
Volvo
02

What can I say! Jamie’s creative vision and meticulous attention to detail has played a pivotal role in shaping the identity of my brand. The team at The Concept have given me a flexible and durable brand identity that can now be developed across more of my products. I couldn't be happier with the results!

Gino D'Acampo
Gino Organic
03

It’s been a real pleasure collaborating with Jamie. His designs consistently reach the highest standards, and I can always count on the excellence of his projects. I’m sure we’ll work together again.

Paul Kurzeja, ECD
Redwood BBDO
04

I couldn't be happier with the brand and website that The Concept created. It was really important that the visual identity didn't look like any of my competitors and they have produced a really unique product that I feel very proud of. I couldn't recommend them highly enough.

Andrew Smallwood
Red Orca
05

This is a very considered evolution of the brand. An artistic & evocative campaign and a great positioning for Volvo.

Judging panel - Volvo Ninety campaign
CMA Awards
06

The Concept was recommended to us to redesign our company website and visual positioning. From the first meeting we were impressed with their approach, ideas and professionalism. We are delighted with the end result and would highly recommend them for their innovative and creative ideas.

Justin Porritt
Aurum Search

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