Brand Creation & Web Design for the social strategy and impact practice.

The Undaunted are a social strategy and impact practice with the aim of contributing to 'Citizen Empowered Impact in Society' and what they call 'The Great Unf*ck'. With a punk attitude and a non-linear approach to driving change, we were tasked to create a brand identity that captured this fearless spirit. A bold, angular brand icon was developed, an entirely new shape that encapsulates everything The Undaunted stands for. In addition to the brand creation, we designed and launched the first iteration of their website, a platform that echoes their ethos both systemically and aesthetically.