Volvo Ninety
Multi-channel Brand Development & Creative Direction for the launch of Volvo's S90 and V90 models.
An award-winning multi-channel campaign which delves deep into what it means to be Swedish and how the unique Scandinavian culture and landscapes inspire Volvo to create the cars that they do.To compliment the launch of the V90 and S90, we were asked by our content partners Redwood London to develop a campaign that would showcase the cars as well as the people who made them. Our approach was to create a human-led brand film that worked in parallel with a bespoke website and stand-alone lifestyle magazine that customers would feel proud to own.
Campaign Ideation, Creative Direction, Brand Development, Film Production, Web Design, Editorial Design
Team: Andrew Shaylor, Jack Lawson, Sam Christmas, Bruce Horak, Marcel Pabst, Calle Rasmusen, Martin Swift, LS Productions, Alex Fielding, Sam Le Page, Redwood BBDO
Volvo Ninety
Multi-channel Brand Development & Creative Direction for the launch of Volvo's S90 and V90 models.
An award-winning multi-channel campaign which delves deep into what it means to be Swedish and how the unique Scandinavian culture and landscapes inspire Volvo to create the cars that they do.To compliment the launch of the V90 and S90, we were asked by our content partners Redwood London to develop a campaign that would showcase the cars as well as the people who made them. Our approach was to create a human-led brand film that worked in parallel with a bespoke website and stand-alone lifestyle magazine that customers would feel proud to own.
Campaign Ideation, Creative Direction, Brand Development, Film Production, Web Design, Editorial Design
Team: Andrew Shaylor, Jack Lawson, Sam Christmas, Bruce Horak, Marcel Pabst, Calle Rasmusen, Martin Swift, LS Productions, Alex Fielding, Sam Le Page, Redwood BBDO
